After promoting festivals, clubs and pubs for 6 years, Corey Topp has a backyard party with a unique concept - which turns into the first ever Reminisce house music event. The event sells out with 1,000 tickets.
2013
Using the exact same marketing strategy as the previous year Corey and his team repeat the sell out, this time in only 9 days.
2014
Corey creates the "Road To Brazil" brand, repeats the same event marketing strategy and sells out the biggest event at the 2014 FIFA World Cup in Brazil, crushing global companies like The Fanatics and Green & Gold Army.
2015-2018
Reminisce continues to sell out quicker every year. Meanwhile Corey's digital marketing career flourishes at Crown and NAB - growing successful teams, winning awards and spending millions per month in ad spend.
2018
Spotting a gap in the market, Corey leaves the corporate digital marketing world and to start his own digital marketing agency specialising in events & hospitality. Sellout Digital is born.
2019
Using what is now the Sellout Marketing System, Reminisce scales to a 10,000 person festival and Sellout Digital starts working with other large event brands such as Live Nation, Dreamstate, Hardware, Levels Ent & more.
2020
During the COVID shutdown Corey begins a research & development project and discovers a massive knowledge gap between two parties, coining the phrase "Most Event Promoters don't truly understand digital marketing, and most Digital Marketers don't truly understand events"
2022
Sellout Digital launches training programs to empower event marketers to regularly sell out their events by either a) Managing their marketing campaigns internally or b) Keeping their marketing agency much more accountable for their results
2023
Using the now fully documented and operational Sellout Marketing System coursework, Corey launches a brand new event "Tailgate Super Bowl Fest.", documents the entire process from start to finish and sells the 1,500 person event out in 16 days
2024
The 6 Sellout Digital training programs open to the public, generating massive results for event companies across music, sport, corporate, coaching and artists
Sellout Digital we use at Hardware for various online campaigns marketing our shows across Australia. Corey and the team are very pro-active, efficient and easy to deal with. Highly Recommend!
Richie McNeill
Founder - Hardware Group - Stereosonic, Piknic Electronik, Babylon +more
I recently attended an incredible marketing training Masterclass on selling out events, and I can confidently say it was one of the best investments I've made. Corey Topp from Sellout Digital provided a wealth of insights, knowledge, step-by-step strategies and practical tips that have truly changed the way I approach event promotion and advertising campaign management for myself and my clients
JEREMY TA'KODY
STRATEGIC SUCCESS COACH
We worked with Sellout Digital on Archibald Prize 2023 and we literally sold out of the 50,000 tickets in the final week!
ROWENA WISEMAN
MORNINGTON PENINSULA SHIRE
We've spent $78,000 on ads and generated $634,000 in directly attributed event revenue since working with Sellout Digital
SAM BOWDEN
ACCELERATE PRACTICE ACADEMY
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